This following post, from the excellent Church of the Customer Blog, serves to underline how truly powerful blogs (as the largest connected word of mouth network there is ever likely to be) are today, and are going to be in the future given the rate at which the blogosphere continues to grow. Blog search tools that help consumers zero in on product reviews and new services that aggregate product reviews and present them back in meaningful, helpful, inventive ways are likely to be technologies worth investing in.
Word of mouth is the chief influencer when it comes to purchase decisions, no matter the age group, according to a new study.
A few times per year, Big Research surveys a panel of 15,000 people; across the board, the panel ranked word of mouth as the most influential medium for buying stuff.
The 10 top list of most influential media, all age groups:
1. Word of mouth
2. TV
3. Coupons
4. Newspaper inserts
5. Read article
6. Direct mail
7. Magazines
8. In-store promotion
9. Cable TV
10. Internet advertisingWord of mouth that drives sales is the result of existing customers talking about your remarkable product, service, people, or experience, not because you put a guy in a chicken suit on a website.
Via: [Church of the Customer Blog]
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