Reports of our demise...
Whilst the blogosphere has been busily reporting it's own demise and others think it's just a slowdown there remain many corners of the globe, uk, corporate sector that don't know what blogging is, or if they do they haven't embraced the idea of blogging. I'm trying to figure our whether or not I should have added "yet" to that last sentence because I'm still trying to figure out if this sector is ever going to embrace the concept.
And then I read Jeremiah Owyang's post today on how blogs can help corporations.
I intend to shamelessly steal the following ideas:
(1) Here’s how corporate blogs can help a company:
Soften or improve brand
Rapid Response tool
Intelligence gathering
Build better products from two-way conversation
Encourage advocates, embrace detractors
Sales Tools: Education or conversation starter
A living White Paper
Sales lead
One of the ways to evolve the irrelevant corporate website
(2) In a few years, blogs will be issued like email accounts.
Damn; so much to do, so little time.





