Blogging for Traffic

Kent Newsome makes some compelling arguments in the ongoing debate about traffic and linking behaviour.

I've made some of the same points myself recently here, here, and here but Kent wraps the whole debate up in a way that's difficult to take issue with. It's hard, for example, to argue with the following logic:

(a) Would I blog in a vacuum where no one reads my blog or links to it? I'd have to be very sad to say yes to that.

(b) Therefore readership (aka traffic) and links to my blog are a legitimate goal.

And Kent comes up with a clever counterpoint to those who argue that we shouldn't have at least a passing interest in traffic and links:

To tell someone that traffic and links don't matter at all is a little like a rich guy telling a poor guy not to be so concerned about money. I don't obsess about money, but making some is certainly one of my goals when I head out the door each weekday morning.

I wish I'd said that!

Tags: Blogging, Blog Building, Kent Newsome