In the end today's gatekeepers get trampled on too...

In the beginning DARPA created the internet. And the geeks saw that this was good.

And Tim Berners-Lee said, "Let there be HTML," and there was web pages. The geeks saw that html was good, but it separated the geeks from the masses.

And then Dave Winer said, "Let there be RSS," and there was blogs and aggregators. The geeks saw that RSS was good, and more of the masses got involved and the line between the geeks and the masses was blurred.

And then Bill Gates said, "Build RSS into Vista," and the great disruption began. The line between the geeks and the masses disappeared. The word of mouth network trampled on institutional communication tactics. The cluetrain ran over the institutions who didn't get it. And Hugh Macleod thought this was bloody funny and drew a cartoon.

Oh, and by the way Kent, I think "the gatekeepers" get run over too.

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